Logo system, brand icon, perfume box, bottle printing, business cards, brand patterns, sample vial packaging
The logo, box design, and brand pattern for Scent Stories are all based on a beautiful serif uppercase letter S. The logo icon looks like a flower but is actually the letter S in a radial repeat pattern. The S makes a memorable shape on the box, dividing the space in a color block. If you look closely at the brand pattern, you can see that it is made entirely from the uppercase S letter, reflected and repeated.
The large S on the packaging makes this brand easy to recognize on the shelf or online. The bottles look distinctive with their screen printed logo, brand icon, and scent name. The brand assets also lend themselves nicely to the sample vial packaging and business cards.