Luxury Artisan Perfume
Luxury Artisan Perfume
PROJECT SCOPE
Logo system, perfume box, bottle labels, business cards, sample cards, promo images for website & social
DESIGN
Each scent in the Roots & Shoots line sports a beautiful botanical pattern inspired by English cottage gardens. The botanical patterns provide a unifying theme that appeals to the predominately female customers of this brand while also reflecting the high level of natural ingredients in the fragrances. Most of the patterns lean feminine, but the scents that are woodsy have leafy rather than floral patterns.
The main logo for Roots & Shoots (the stacked version) uses a casual but upscale script font with the two lines of text connected by a simple custom vine and leaf illustration to represent a shoot. The handwritten calligraphic style font is appropriate for a handmade product and has a flowing style reminiscent of vines. I customized the capital R and S letters to better fit the vine connecting them. I also made adjustments to the lower case h.
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MONOGRAM LOGO
I created a monogram logo to use when a smaller logo or icon is needed. I customized the R and S to link them together in calligraphic style, consistent with the theme of vine-like shoots
LANDSCAPE LOGO
Occasionally, a small horizontal logo is needed; in those cases, a simple landscape logo works without the vine illustration. It can be paired with the monogram icon and/or with one of the patterns.
BOXES, BOTTLES, & PROMO POSTS
SAMPLE VIAL CARDS
INSIDE THE SAMPLE CARDS
The right half of the inside of each sample card contains a short description of the scent and an illustration that is an element cut out from the pattern associated with that scent (a flower, butterfly, or leaves/berries). The left half of the inside of the sample card displays a black and white version of the botanical pattern along with the black and white monogram logo.
BUSINESS CARDS (FRONT)
The front of the business card is styled like the perfume boxes, with a background botanical pattern and a white text/logo area. More text could be added for the owner’s name and contact information, if desired..
BUSINESS CARDS (BACK)
The back of the business card has the leafy Understory botanical pattern with the black and white brand monogram.
