PORTFOLIO

Bee Bright Candles

Project Scope: Logo system, bee icon, colors, patterns, candle packaging, business cards

Bee Bright is a fictional artisan candle company. A custom bee illustration gives the logo character, and the friendly, upscale script font sets the mood for the company’s comforting products.

Club Pawsome

Project Scope: Logo system, colors, patterns, business cards, product hang tags, thank you cards

Club Pawsome is a fictional boutique dog clothing company. The products include jackets, vests, sweaters, and booties that provide comfort, warmth, and good looks.

Roots & Shoots

Project Scope: Logo system, colors, patterns, perfume box, bottle label design, sample packaging, business cards

Roots & Shoots is a fictional artisan perfume company. The packaging incorporates beautiful botanical patterns inspired by English gardens, consistent with the natural ingredients in the scents.

Artisan Brand Design

Project Scope: Responsive WordPress website

The Artisan Brand Design website is built on WordPress with the lightweight Kadence Pro theme and Kadence Blocks. I did not use a template but instead created a custom layout. I used Perfmatters and ShortPixel plugins for optimization, resulting in page speed insight scores of 99-100 on desktop and 95 on mobile despite having an image-heavy site with lots of scroll animations and parallax backgrounds. The optimization really helps!

site mockup for desktop, phone, & ipad

Scent Stories

Project Scope: Logo system, logo icon, colors, patterns, perfume box, bottle stamping design, sample packaging, business cards

Scent Stories is a fictional artisan perfumery. The brand design is inspired by a beautiful serif capital letter S that makes the logo icon, brand pattern, and packaging.

Artisan Brand Design logo