Website Development Projects
I designed and built the following WordPress and Webflow websites to be fully responsive for multiple screen sizes. The live sites can be seen at the links given. My brand design projects can be found in the next section down this page.
Project Scope: Responsive Webflow website
I built the non-profit TendonInjury.org website in Webflow with a custom layout. The site is text heavy, so I created more visual interest with icons, color blocks, and a few key images. The research updates lend themselves nicely to a blog format, and the Webflow CMS makes adding new blog entries easy. The site feels professional but still friendly. The About page has a fun animated timeline to explain the evolution of the site in an engaging way. Webflow was a perfect platform for this site because user accounts were not needed and Webflow minimizes the site maintenance.
Project Scope: Responsive WordPress website
The Artisan Brand Design website is built on WordPress with the lightweight Kadence Pro theme and Kadence Blocks. I did not use a template but instead created a custom layout. I used Perfmatters and ShortPixel plugins for optimization, resulting in page speed insight scores of 99-100 on desktop and 95 on mobile despite having an image-heavy site with lots of scroll animations and parallax backgrounds. The optimization really helps!
Project Scope: Responsive WordPress blog
The Artisan Insider is a blog that celebrates artisan businesses and supports their owners with posts about various aspects of running a small business. I archived my old business blog into this newer version of the blog and built the new custom format with Kadence blocks in WordPress. I wanted a clean magazine style with lots of white space and some pops of purple accent color to tie the blog into the Artisan Brand Design website. The blog covers a variety of topics but keeps them organized thanks to tags and categories.
Brand Design Projects
Many of the following branding projects are examples of creating the logos, colors, patterns, and imagery needed before a website project can begin. I’m also including in the section below some small branding projects like business cards that were done for clients who did not need a website. My website design projects can be found in the previous section on this page.
Rescue Dog Lady
Project Scope: Business cards and a custom illustration for the front of the card
This client runs a dog walking and pet care service called Rescue Dog Lady. She needed business cards to be designed and printed. I wrote the copy, created a custom illustration for the front of the card, and used a stock illustration on the back. The cards look professional but also cute and friendly, which is appropriate for her business.
Bee Bright Candles
Project Scope: Logo system, bee icon, colors, patterns, candle packaging, business cards
Bee Bright is a fictional artisan candle company. A custom bee illustration gives the logo character, and the friendly, upscale script font sets the mood for the company’s comforting products.
Project Scope: Logo system, colors, patterns, business cards, product hang tags, thank you cards
Club Pawsome is a fictional boutique dog clothing company. The products include jackets, vests, sweaters, and booties that provide comfort, warmth, and good looks.
Roots & Shoots
Project Scope: Logo system, colors, patterns, perfume box, bottle label design, sample packaging, business cards
Roots & Shoots is a fictional artisan perfume company. The packaging incorporates beautiful botanical patterns inspired by English gardens, consistent with the natural ingredients in the scents.
Project Scope: Logo system, logo icon, colors, patterns, perfume box, bottle stamping design, sample packaging, business cards
Scent Stories is a fictional artisan perfumery. The brand design is inspired by a beautiful serif capital letter S that makes the logo icon, brand pattern, and packaging.