PROJECT SCOPE
Logo system, brand patterns, business cards, product hang tags, thank you cards, promo posts for social media and website use
DESIGN
Club Pawsome is a boutique business that makes hand-made clothing for dogs, specializing in jackets that provide great fit and comfort while keeping the wearer warm. The logo and imagery for Club Pawsome reflects the fun, friendly nature of the brand. The logo font is playful and informal, the colors are bright, and the images capture what we love about our pets.
BUSINESS CARDS (FRONT)
The front of the business card makes use of some of the elements from the brand pattern, along with the logo.
BUSINESS CARDS (BACK)
The back of the business card conveys some extra info about the brand and displays one of the brand’s cute dog clothing illustrations.
HANG TAGS
Hang tags for the brand display the logo and general info on the front as well as the site url, item collection info, and item size on the back. A UPC or QR code can go on the back if needed.
