Artisan Brand Design logo

I am located in California’s Sonoma County and can connect with clients anywhere via the internet. I can help with a whole new brand design, a brand redesign, or the design of just a few brand components. Let’s discuss your project!

  • DIGITAL: logos, social media, patterns, color schemes, typography
  • PRINT: package design, business cards, brochures, labels, bottle printing
  • WEBSITE: WordPress site design, copy, product photo retouching
Artisan Brand Design logo

I am located in California’s Sonoma County and can connect with clients anywhere via the internet. I can help with a whole new brand design, a brand redesign, or just a few components. Let’s discuss your project!

  • DIGITAL: Logos, patterns, color schemes, typography, social media
  • PRINT: Package design, labels, business cards, brochures
  • WEBSITE: WordPress site design, copy, product photo retouching

A LITTLE ABOUT ME

WHY ARTISAN DESIGN?

I founded an artisan business in 2004 and ran it until 2018, when I sold it to another owner. I learned a lot from doing most of my own branding, packaging, and website work during those 14 years. After selling my business, my love for brand design led me to study the subject in more detail, including a deeper dive into the latest versions of technical tools used to build brand assets (mainly the Adobe suite of products and Kadence Blocks for creating WordPress sites). I know that many artisans could use help with design and branding, freeing time for the many other tasks they need to do. I would love to help other artisans create their dream branding and build a strong brand identity.

BLOG

After selling my business in 2018, I rolled my previous business blog into a new blog called The Artisan Insider. I wrote some new posts there until I adopted a puppy a few years ago, and I have been taking a break from blogging while raising him and taking online design classes. I am now ready to devote some time to work projects again.

EARLIER BACKGROUND

My earlier background includes attending Stanford University, where I earned a B.S. in Environmental Earth Science (with distinction and induction into the honors society Phi Beta Kappa) and M.S. in Geomechanics. Later, I worked for Sun Microsystems as a technical writer for one of their software development teams. I grew up in the San Francisco Bay Area and have lived in Healdsburg, California since 2005.

Laurie Erickson
Laurie Erickson
Artisan Brand Design logo